Install SG Security plugin (Install WP Activity Log if not hosted in Siteground)
Install WP Rocket plugin
Install Imagify plugin
Configure WP Rocket plugin through importing pre-made settings
Install RankMath SEO plugin
Install Call now Button plugin
Add new GSC as Domain property, install the TXT code via Hosting, & verify it.
Add new GTM account & install GTM codes via Elementor Custom Code
Add new Google Analytics account & install the code.
Install UTM code via Elementor Custom code (for GBP submissions tracking)
Install Google Recaptcha
Improve page speed via WP Rocket and Imagify
Disable auto description meta tag create via Theme Settings
Contact forms should use WPForms forms (case-to-case)
Every contact form should have Referrer URL
Form fields should be set to required
Form Email Subject Line should follow correct format
Form Reply-to setting should be set to Email Field
From Name should be set to Company Name
From Email-from should be set to no-reply@domain.com
Contact forms should redirect to Thank You page after sending
Make sure the forms are working
Verify email recipient for contact form and CC tcjleads@gmail.com
Make sure page title / main page heading is using H1 tag
Coordinate with the Google Ads team for exact phone number
Make sure all numbers are clickable for direct call
Make sure site is optimized on mobile
Make sure to have privacy policy and terms pages
Designate the Page as Your Privacy Policy in WordPress Settings
Make sure images have alt tags
Add an OpenGraph thumbnail via Rank Math
Add blog page if there’s none existing
Only show blog page if there are at least 2 blog posts
Blog URLs should be /blog/[blog-name]
Blog author name should be Client’s name
Create account for blog writers (Editor role / writer@topclickjoe.com / writer / MOBdg!@os3stP&8TNfZpk!9k)
Create account for pillar writers (Editor role / pillar@topclickjoe.com / pillar / FCwIaDH4$GpDW0gy(i75Qa!Q)
Create account for SEO users (Editor role / seo@topclickjoe.com / tcjseo / T6Kxq132(CwUnENCow#v0QEn)
Call Now buttons should be numbers for tracking
Numbers should be very visible
Perform #google-wcc-debug to double check on the numbers
If site is cloned, use Better Search & Replace plugin
Install Hotjar tracking
Coordinate with PPC team on what landing page to create
URL of landing pages should be /ppc/[service-url]
Make sure PPC pages has noindex/nofollow tag
Link review badge to testimonial section
Remove select service on PPC forms
PPC landing pages should have no outgoing links
Add Honeypot field for PPC landing pages
Install Honeypot code via Elementor
Service page form titles should match service
SEO/front pages should have appealing headlines
Send PPC landing page URLs to PPC team
Add sitemap page and footer menu item
Service pages URL structure should be /services/[service-name]
Add Resources page for pillar pages
Enable Excerpt for pages
Pillar page URL structure should be /resources/[pillar-page-title]
Block all countries except PH and client country
Add 404 page template
Uncheck Discourage search engines from indexing this site